The Philux Story

From Modest Origins to Generations of Craftsmanship

Philux was founded in 1980 by Max and Zelda Kienle on a simple belief: that Filipino craftsmanship deserves a place among the world's finest.

What began with a husband and wife working alongside two carpenters has grown into a house of more than 200 artisans, designers, and specialists, with a central workshop and showrooms strategically located across Metro Manila.

Philux — Two Photo
Max and Zelda Kienle at work in the 90s
Rolando Banal, one of the two carpenters who started with Philux in 1980, photographed in 1995

⁠⁠The Process Behind Every Piece

The majority of Philux pieces are designed and produced in-house, shaped by traditional Filipino techniques and refined through decades of collective knowledge. Alongside these are curated finds and collaborations that complement the brand’s evolving design language.

Philux furniture is defined by clarity of form, material integrity, and a considered balance of function and refinement. Each piece reflects the character of its selected materials, the skill of its artisans, and processes refined over time.

Philux — Four Decades
Ms. Stephanie Kienle Gonzalez on the left and Ms. Jessica Kienle Maxwell on the right

Four Decades of Turning Houses Into Homes

Today, the second generation, Stephanie and Jessica Kienle, continues to shape Philux, building on decades of knowledge while bringing a contemporary perspective to Filipino craftsmanship.

The result is enduring furniture that carries the Filipino story forward, celebrating a culture of craftsmanship shaped by the Philippines and shared with a global audience.

Philux — Brand Values
Philux Principles

Grounded in values that endure

Stockholm bed by Philux
01

Our Vision

To lead Filipino luxury furniture design — setting the standard for craftsmanship the world recognizes as world-class.

Philux furniture craftsmanship
02

Our Mission

To create and champion conscious luxury, crafted locally, and share it with a vast audience — highlighting local artisanship, inspiring a mindful way of life, and nurturing a profound love for pieces made by Filipino hands.

The President of Philux seated on the Paris sectional
03

Our Commitment to You

To develop and share conscious, finely crafted Filipino designs for every home — pieces made to be passed down from generation to generation.